WHAT I DO
Licensed in California and Missouri, Willie practices Family Law in Southern California at Holstrom, Block & Parke, APLC. He is rated a perfect 10.0 by Avvo.com.
How do you grow your practice? Better yet, how do you do it without a $50,000 budget? There is no single secret or one-size-fits-all solution, but there are low-cost strategies for the adventurous.
After penning articles for a number of law-related outlets, including FindLaw, Clio, California Lawyer, and more, Willie has turned his attention to his first of many planned books: a DIY manual on low-cost legal marketing.
Raised geek and trained lawyer, it’s only natural that Willie would keep one eye on each. Stick around if you are interested in tech that makes law easier, better, or simply cheaper.
Jack of all trades, master of some. That might be a fair description of my skill set, which includes traditional legal training, some experience running my own shop and working in other small firms, and presently, running the marketing operations for a fifteen-person law firm. There's no just thing as an SEO degree or a diploma in content marketing (or at least there wasn't in 2008), so most of what he knows, he learned on the job or through books and blogs (the best way to keep up with the rapidly evolving art of gaming Google (SEO)).
Search Engine Optimization (making content better for visitors and Google)
Content drives modern marketing: visitors crave quality content and Google rewards sites that satisfy those cravings.
A relative rookie, 2016 is the year where Willie gets his feet wet in the uber-expensive arena of legal PPC/SEM.
Though Avvo rates him a perfect 10.0, At five years into his career, there's plenty of room to grow.
Most recent musings
What is your favorite gadget? A bright red iPhone? An exploding Galaxy Note? A rotary telephone? I’m a gadget whore. There isn’t a nice way to phrase that — I own five tablets, four laptops, a desktop PC, four smartphones (two still work!), and more. But the one gadget I love the most, the one Read more about My Favorite Gadget Costs Less Than $20 and I Use it Every Day[…]
Recently, I have been testing voice transcription solutions to speed up my writing. Between a day job, freelance side work, and writing a book, and spoiling my future wife, I really haven’t had time to sit down and type out blog posts. So the question is this: is there a better way? Is there a Read more about Hey Siri, how well does iPhone voice transcription work for longform documents?[…]
I was once a Windows Mobile 6.5 guy. Yeah, it was a dark time. I’d rather not talk about it. I was saved from an app-less existence by a mid-level Android: the LG Optimus V. The specs on that are pretty hilarious in retrospect and give me the same feeling I get when I look Read more about I Just Switched Back to an iPhone After 4 Years And It’s Weird[…]
A Review of WordPress and Jetpack’s New Blog From Google Docs Feature On Monday, I gave Google’s new integration with WordPress a spin. I also, for better or worse, tried out Google Voice typing for Google Docs. The results were a mixed bag. As an experiment, I tried using Google Voice typing without correcting anything Read more about A Review of WordPress and Jetpack’s New Blog From Google Docs Feature[…]
How well does Google’s voice transcription work in 2017? When I was about 10 years old, a family friend purchased Dragon Naturally Speaking. This was more than twenty years ago, so you can imagine how bad it was. Nonetheless, I was intrigued by the possibility of being able to speak to my computer and have it Read more about How Well Does Google’s Voice Transcription Work in 2017?[…]
The Accelerated Mobile Pages Project in thirty words or less: an open source initiative led by a group of tech powerhouses meant to serve stripped-down, mobile-friendly versions of websites to consumers. Google caches AMP sites and cleans up the code to make them even faster. Why? It saves consumers the cost of cellular data and it makes pages load Read more about Get AMP-ed in an Hour (How to Add AMP to WordPress Without Breaking Everything)[…]
I have taught LSAT classes to future lawyers. I have presented to classmates. I have stood in court and argued in front of a judge. But I have never stood in front of dozens of lawyers and tried to explain to the secrets of successful marketing on the cheap. In fact, I’ve never spoken to Read more about Post-Mortem on My First Bar Conference Presentation[…]
In the early days of the mobile web, we had “m.” pages: m.yahoo.com, m.wellsfargo.com, m.ambulancechasers.com, etc. A few years back, Google and the other major web players began to push a new standard: responsive design. Responsive design is a must today because it divides the work your web developer has to do in half — Read more about Accelerated Mobile Pages (AMP) Rollout: Should Lawyers Jump on Board?[…]
A few weeks ago, I had the honor of speaking at the Missouri Bar Solo & Small Firm Conference on the topic of marketing on the cheap. And as I often do, I trolled the vendor tables for free swag and to scout out old friends and fellow marketers. The usual people were there: The Read more about What Does Your SEO or Web Marketing Company’s ‘First Page Guarantee’ Mean?[…]
How do I get the phone to ring? This, or some close variant of it, is the question I hear most from solo and small firm attorneys. They want the email submissions, the phone calls, the desperate voicemails — the leads, in other words. In fact, there is an entire industry devoted to capturing and reselling Read more about Is Lead Response Time the Most Underrated Aspect of Legal Marketing?[…]