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Get AMP-ed in an Hour (How to Add AMP to WordPress Without Breaking Everything)

The Accelerated Mobile Pages Project in thirty words or less: an open source initiative led by a group of tech powerhouses meant to serve stripped-down, mobile-friendly versions of websites to consumers. Google caches AMP sites and cleans up the code to make them even faster. Why? It saves consumers the cost of cellular data and it makes pages load Read more about Get AMP-ed in an Hour (How to Add AMP to WordPress Without Breaking Everything)[…]

swag

Post-Mortem on My First Bar Conference Presentation

I have taught LSAT classes to future lawyers. I have presented to classmates. I have stood in court and argued in front of a judge. But I have never stood in front of dozens of lawyers and tried to explain to the secrets of successful marketing on the cheap. In fact, I’ve never spoken to Read more about Post-Mortem on My First Bar Conference Presentation[…]

accelerated mobile pages logo

Accelerated Mobile Pages (AMP) Rollout: Should Lawyers Jump on Board?

In the early days of the mobile web, we had “m.” pages: m.yahoo.com, m.wellsfargo.com, m.ambulancechasers.com, etc. A few years back, Google and the other major web players began to push a new standard: responsive design. Responsive design is a must today because it divides the work your web developer has to do in half — Read more about Accelerated Mobile Pages (AMP) Rollout: Should Lawyers Jump on Board?[…]

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What Does Your SEO or Web Marketing Company’s ‘First Page Guarantee’ Mean?

A few weeks ago, I had the honor of speaking at the Missouri Bar Solo & Small Firm Conference on the topic of marketing on the cheap. And as I often do, I trolled the vendor tables for free swag and to scout out old friends and fellow marketers. The usual people were there: The Read more about What Does Your SEO or Web Marketing Company’s ‘First Page Guarantee’ Mean?[…]

response time

Is Lead Response Time the Most Underrated Aspect of Legal Marketing?

How do I get the phone to ring? This, or some close variant of it, is the question I hear most from solo and small firm attorneys. They want the email submissions, the phone calls, the desperate voicemails — the leads, in other words. In fact, there is an entire industry devoted to capturing and reselling Read more about Is Lead Response Time the Most Underrated Aspect of Legal Marketing?[…]

William Willie Peacock legal marketing and technology

Cheap Legal Marketing Shopping List

This is a list of cheap and/or free resources for online law firm marketing to accompany my presentation on 6/10/16 to the Missouri Bar Solo & Small Firm Section. #MOSOLO16 baby! Link to today’s survey: http://goo.gl/forms/jUvoXX5NcFEmue9d2 Today’s PDF Handout: 10 THINGS YOU NEED TO JUMPSTART A CHEAP MARKETING CAMPAIGN Have any opinions on these resources? Or your Read more about Cheap Legal Marketing Shopping List[…]

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What I, The Client, Learned When My Lawyer Shit The Bed

A few months back, maybe November, or maybe December, I was limping my then-dying Civic to work. My tags had expired, but since my car was running on three cylinders and coughing up more oil than exhaust, a smog check wasn’t happening that week — I was riding dirty, in other pun-alicious words. Cop pulls Read more about What I, The Client, Learned When My Lawyer Shit The Bed[…]

Lawyer Awards Are (Mostly) Bullshit, Unless They’re Given to Me

I am one of the top ten Family Law attorneys in California. Check that: I’m one of the “Ten Best” Family Law Attorneys for Client Satisfaction in California [if I pay for a membership in some organization that nobody has ever heard of]. A skeptic, as many a Missourian will be, might instinctively utter “bullshit” Read more about Lawyer Awards Are (Mostly) Bullshit, Unless They’re Given to Me[…]

Ghetto and Free Call Tracking With Google Voice

One of the most useful tools at my disposal since making the jump from minor league solo practice marketing on a budget to major league marketing for a fifteen-lawyer firm is call tracking. Why? It’s simple: it’s the only way to really tell where your leads are coming from. “But, we ask everyone who calls our Read more about Ghetto and Free Call Tracking With Google Voice[…]

Where Did I Go? Over to Clio

I started blogging at my old URL with the intent of spreading the gospel of running a small firm on the cheap, empowering folks to do their own legal marketing, and occasionally prattle on about legal tech developments. And then a second bar exam hit. (Horray, Missouri!) And legal practice. And a couple of side gigs. One Read more about Where Did I Go? Over to Clio[…]