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Accelerated Mobile Pages (AMP) Rollout: Should Lawyers Jump on Board?

In the early days of the mobile web, we had “m.” pages: m.yahoo.com, m.wellsfargo.com, m.ambulancechasers.com, etc. A few years back, Google and the other major web players began to push a new standard: responsive design. Responsive design is a must today because it divides the work your web developer has to do in half —[…]

William Willie Peacock legal marketing and technology

Cheap Legal Marketing Shopping List

This is a list of cheap and/or free resources for online law firm marketing to accompany my presentation on 6/10/16 to the Missouri Bar Solo & Small Firm Section. #MOSOLO16 baby! Link to today’s survey: http://goo.gl/forms/jUvoXX5NcFEmue9d2 Today’s PDF Handout: 10 THINGS YOU NEED TO JUMPSTART A CHEAP MARKETING CAMPAIGN Have any opinions on these resources? Or your[…]

Where Did I Go? Over to Clio

I started blogging at my old URL with the intent of spreading the gospel of running a small firm on the cheap, empowering folks to do their own legal marketing, and occasionally prattle on about legal tech developments. And then a second bar exam hit. (Horray, Missouri!) And legal practice. And a couple of side gigs. One[…]

I Need a Buzzword for “Be Yourself” in Marketing Materials

I hate buzzwords. I hate corporate speak. I’m not going “leverage modular inclusion of work already completed” (yes, someone actually wrote those words in an email in my old office) or “synergize” (a word which invokes memories of Star Trek episodes) or whatever the heck else. “Integrated marketing” is a corporate buzzword. But it’s one[…]