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Get AMP-ed in an Hour (How to Add AMP to WordPress Without Breaking Everything)

The Accelerated Mobile Pages Project in thirty words or less: an open source initiative led by a group of tech powerhouses meant to serve stripped-down, mobile-friendly versions of websites to consumers. Google caches AMP sites and cleans up the code to make them even faster. Why? It saves consumers the cost of cellular data and it makes pages load Read more about Get AMP-ed in an Hour (How to Add AMP to WordPress Without Breaking Everything)[…]

accelerated mobile pages logo

Accelerated Mobile Pages (AMP) Rollout: Should Lawyers Jump on Board?

In the early days of the mobile web, we had “m.” pages: m.yahoo.com, m.wellsfargo.com, m.ambulancechasers.com, etc. A few years back, Google and the other major web players began to push a new standard: responsive design. Responsive design is a must today because it divides the work your web developer has to do in half — Read more about Accelerated Mobile Pages (AMP) Rollout: Should Lawyers Jump on Board?[…]

William Willie Peacock legal marketing and technology

Cheap Legal Marketing Shopping List

This is a list of cheap and/or free resources for online law firm marketing to accompany my presentation on 6/10/16 to the Missouri Bar Solo & Small Firm Section. #MOSOLO16 baby! Link to today’s survey: http://goo.gl/forms/jUvoXX5NcFEmue9d2 Today’s PDF Handout: 10 THINGS YOU NEED TO JUMPSTART A CHEAP MARKETING CAMPAIGN Have any opinions on these resources? Or your Read more about Cheap Legal Marketing Shopping List[…]

Ghetto and Free Call Tracking With Google Voice

One of the most useful tools at my disposal since making the jump from minor league solo practice marketing on a budget to major league marketing for a fifteen-lawyer firm is call tracking. Why? It’s simple: it’s the only way to really tell where your leads are coming from. “But, we ask everyone who calls our Read more about Ghetto and Free Call Tracking With Google Voice[…]

I’m Writing This on a $78 Laptop/Tablet Hybrid and It Doesn’t Suck Completely

When I was a kid, I wanted one thing more than any other: a computer of my own. Not a BB gun, or a football, or a PlayStation – I wanted a PC without daily additions of malware and viruses, without one of my five siblings or my mother occupying it. It didn’t have to Read more about I’m Writing This on a $78 Laptop/Tablet Hybrid and It Doesn’t Suck Completely[…]

I Love The Hundreds of Legal Startups But Can We Consolidate?

There was a time, a few dark years ago, when there were only a  few legal startups. Fastcase would give you free cases if you used an iPad and Clio/RocketMatter/MyCase were trying to upset the law practice management software field. (Spoiler alert: they did.) Now? I’m learning about ten more services per day. Not all Read more about I Love The Hundreds of Legal Startups But Can We Consolidate?[…]

No, Avvo Bro: Solution to Legal Access Gap Isn’t Dropping Unauthorized Practice of Law Restrictions

Alright. I have yet another reason to dislike Avvo. Earlier this week, at some LegalTech conference (it really seems like there is another one every week, doesn’t it), the Avvo founder Mark Britton got on stage and set forth the solution to all of the legal access to justice issues out there: drop unauthorized practice of Read more about No, Avvo Bro: Solution to Legal Access Gap Isn’t Dropping Unauthorized Practice of Law Restrictions[…]

Today’s Favorite Toy: Canva.com

Graphic design is not one of my talents. My logo (or at least the peacock portion of it)? A gift from a talented friend. I can set up WordPress sites, write nearly unlimited amounts of content, or troubleshoot tech catastrophes, but when it comes to making something pretty: I ain’t an artist. I stumbled upon Read more about Today’s Favorite Toy: Canva.com[…]

Frustration is a Natural Byproduct of DIY (Thanks Automattic!)

There has to be a lesson here. There probably is … something about me needing anger management so that I won’t break my keyboard after spending 45 minutes trying to get a simple *(&(*& logo added to one of WordPress’s own themes. Let’s start at the beginning. Automattic Makes Great Themes for WordPress Sites Automattic Read more about Frustration is a Natural Byproduct of DIY (Thanks Automattic!)[…]

A Proposal for the Optimal Law Firm

Author’s note: This was written many years ago as a quick assignment for a law school class. All of the resources, references, etc. are out of date. I keep it here for two reasons: to remind myself of how far we’ve come and because it’s a handy inbound link from a big site that was 404-ing and Read more about A Proposal for the Optimal Law Firm[…]