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Accelerated Mobile Pages (AMP) Rollout: Should Lawyers Jump on Board?

In the early days of the mobile web, we had “m.” pages: m.yahoo.com, m.wellsfargo.com, m.ambulancechasers.com, etc. A few years back, Google and the other major web players began to push a new standard: responsive design. Responsive design is a must today because it divides the work your web developer has to do in half — Read more about Accelerated Mobile Pages (AMP) Rollout: Should Lawyers Jump on Board?[…]

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What Does Your SEO or Web Marketing Company’s ‘First Page Guarantee’ Mean?

A few weeks ago, I had the honor of speaking at the Missouri Bar Solo & Small Firm Conference on the topic of marketing on the cheap. And as I often do, I trolled the vendor tables for free swag and to scout out old friends and fellow marketers. The usual people were there: The Read more about What Does Your SEO or Web Marketing Company’s ‘First Page Guarantee’ Mean?[…]

Is Lead Response Time the Most Underrated Aspect of Legal Marketing?

How do I get the phone to ring? This, or some close variant of it, is the question I hear most from solo and small firm attorneys. They want the email submissions, the phone calls, the desperate voicemails — the leads, in other words. In fact, there is an entire industry devoted to capturing and reselling Read more about Is Lead Response Time the Most Underrated Aspect of Legal Marketing?[…]

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Cheap Legal Marketing Shopping List

This is a list of cheap and/or free resources for online law firm marketing to accompany my presentation on 6/10/16 to the Missouri Bar Solo & Small Firm Section. #MOSOLO16 baby! [slideshare id=62933407&doc=cheapskatesguidetoonlinelegalmarketing1-160610135128] Link to today’s survey: http://goo.gl/forms/jUvoXX5NcFEmue9d2 Today’s PDF Handout: 10 THINGS YOU NEED TO JUMPSTART A CHEAP MARKETING CAMPAIGN Have any opinions on these resources? Read more about Cheap Legal Marketing Shopping List[…]

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What I, The Client, Learned When My Lawyer Shit The Bed

A few months back, maybe November, or maybe December, I was limping my then-dying Civic to work. My tags had expired, but since my car was running on three cylinders and coughing up more oil than exhaust, a smog check wasn’t happening that week — I was riding dirty, in other pun-alicious words. Cop pulls Read more about What I, The Client, Learned When My Lawyer Shit The Bed[…]

Ghetto and Free Call Tracking With Google Voice

One of the most useful tools at my disposal since making the jump from minor league solo practice marketing on a budget to major league marketing for a fifteen-lawyer firm is call tracking. Why? It’s simple: it’s the only way to really tell where your leads are coming from. “But, we ask everyone who calls our Read more about Ghetto and Free Call Tracking With Google Voice[…]

I’m Writing This on a $78 Laptop/Tablet Hybrid and It Doesn’t Suck Completely

When I was a kid, I wanted one thing more than any other: a computer of my own. Not a BB gun, or a football, or a PlayStation – I wanted a PC without daily additions of malware and viruses, without one of my five siblings or my mother occupying it. It didn’t have to Read more about I’m Writing This on a $78 Laptop/Tablet Hybrid and It Doesn’t Suck Completely[…]

I Love The Hundreds of Legal Startups But Can We Consolidate?

There was a time, a few dark years ago, when there were only a  few legal startups. Fastcase would give you free cases if you used an iPad and Clio/RocketMatter/MyCase were trying to upset the law practice management software field. (Spoiler alert: they did.) Now? I’m learning about ten more services per day. Not all Read more about I Love The Hundreds of Legal Startups But Can We Consolidate?[…]

Where Did I Go? Over to Clio

I started blogging at my old URL with the intent of spreading the gospel of running a small firm on the cheap, empowering folks to do their own legal marketing, and occasionally prattle on about legal tech developments. And then a second bar exam hit. (Horray, Missouri!) And legal practice. And a couple of side gigs. One Read more about Where Did I Go? Over to Clio[…]

No, Avvo Bro: Solution to Legal Access Gap Isn’t Dropping Unauthorized Practice of Law Restrictions

Alright. I have yet another reason to dislike Avvo. Earlier this week, at some LegalTech conference (it really seems like there is another one every week, doesn’t it), the Avvo founder Mark Britton got on stage and set forth the solution to all of the legal access to justice issues out there: drop unauthorized practice of Read more about No, Avvo Bro: Solution to Legal Access Gap Isn’t Dropping Unauthorized Practice of Law Restrictions[…]