Lawyer. Marketing. Tech.

WHAT I DO

A geek with a law degree
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LAWYER

Licensed in California and Missouri, Willie practices Family Law in Southern California at Holstrom, Block & Parke, APLC. He is rated a perfect 10.0 by Avvo.com.

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MARKETING

How do you grow your practice? Better yet, how do you do it without a $50,000 budget? There is no single secret or one-size-fits-all solution, but there are low-cost strategies for the adventurous.

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AUTHOR

After penning articles for a number of law-related outlets, including FindLaw, Clio, California Lawyer, and more, Willie has turned his attention to his first of many planned books: a DIY manual on low-cost legal marketing.

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LEGAL TECH

Raised geek and trained lawyer, it’s only natural that Willie would keep one eye on each. Stick around if you are interested in tech that makes law easier, better, or simply cheaper.

Knowledge

What does he know and how did he learn all of this crap?
Combine a geek's curiosity with the skepticism of a Missouri lawyer.

Jack of all trades, master of some. That might be a fair description of my skill set, which includes traditional legal training, some experience running my own shop and working in other small firms, and running the marketing operations for a fifteen-person law firm. I've also managed a portfolio of law firm accounts for a Big Marketing Company and currently run paid search for Military.com. There's no just thing as an SEO degree or a diploma in content marketing (or at least there wasn't in 2008), so most of what I know, I learned on the job or through books and blogs (the best way to keep up with the rapidly evolving art of marketing.

  • I make content better for humans, which in turn, tends to make it rank higher in search engines. I've written for myself, the largest legal and military sites, and small law firms.

  • Content drives modern marketing: visitors crave quality content and Google rewards sites that satisfy those cravings. I'm also writing a book! Or two!

  • I came. I saw. I learned lead generation. I've managed multi-million dollar ad budgets across search and social networks for lawyers and non-lawyers alike.

  • Though my career has featured more stops and starts than a NASCAR race in the rain, I'm currently handling estate planning, QDROs, and prenups in seven states.

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