WHAT I DO
Licensed in California and Missouri, Willie practices Family Law in Southern California at Holstrom, Block & Parke, APLC. He is rated a perfect 10.0 by Avvo.com.
How do you grow your practice? Better yet, how do you do it without a $50,000 budget? There is no single secret or one-size-fits-all solution, but there are low-cost strategies for the adventurous.
After penning articles for a number of law-related outlets, including FindLaw, Clio, California Lawyer, and more, Willie has turned his attention to his first of many planned books: a DIY manual on low-cost legal marketing.
Raised geek and trained lawyer, it’s only natural that Willie would keep one eye on each. Stick around if you are interested in tech that makes law easier, better, or simply cheaper.
Jack of all trades, master of some. That might be a fair description of my skill set, which includes traditional legal training, some experience running my own shop and working in other small firms, and presently, running the marketing operations for a fifteen-person law firm. There's no just thing as an SEO degree or a diploma in content marketing (or at least there wasn't in 2008), so most of what he knows, he learned on the job or through books and blogs (the best way to keep up with the rapidly evolving art of gaming Google (SEO)).
Search Engine Optimization (making content better for visitors and Google)
Content drives modern marketing: visitors crave quality content and Google rewards sites that satisfy those cravings.
PPC and other paid ads
A relative rookie, 2016 is the year where Willie gets his feet wet in the uber-expensive arena of legal PPC/SEM.
Though Avvo rates him a perfect 10.0, At five years into his career, there's plenty of room to grow.
Most recent musings
The Accelerated Mobile Pages Project in thirty words or less: an open source initiative led by a group of tech powerhouses meant to serve stripped-down, mobile-friendly versions of websites to consumers. Google caches AMP sites and cleans up the code to make them even faster. Why? It saves consumers the cost of cellular data and it makes pages load[…]
I have taught LSAT classes to future lawyers. I have presented to classmates. I have stood in court and argued in front of a judge. But I have never stood in front of dozens of lawyers and tried to explain to the secrets of successful marketing on the cheap. In fact, I’ve never spoken to[…]
In the early days of the mobile web, we had “m.” pages: m.yahoo.com, m.wellsfargo.com, m.ambulancechasers.com, etc. A few years back, Google and the other major web players began to push a new standard: responsive design. Responsive design is a must today because it divides the work your web developer has to do in half —[…]
A few weeks ago, I had the honor of speaking at the Missouri Bar Solo & Small Firm Conference on the topic of marketing on the cheap. And as I often do, I trolled the vendor tables for free swag and to scout out old friends and fellow marketers. The usual people were there: The[…]
How do I get the phone to ring? This, or some close variant of it, is the question I hear most from solo and small firm attorneys. They want the email submissions, the phone calls, the desperate voicemails — the leads, in other words. In fact, there is an entire industry devoted to capturing and reselling[…]
This is a list of cheap and/or free resources for online law firm marketing to accompany my presentation on 6/10/16 to the Missouri Bar Solo & Small Firm Section. #MOSOLO16 baby! Link to today’s survey: http://goo.gl/forms/jUvoXX5NcFEmue9d2 Today’s PDF Handout: 10 THINGS YOU NEED TO JUMPSTART A CHEAP MARKETING CAMPAIGN Have any opinions on these resources? Or your[…]
A few months back, maybe November, or maybe December, I was limping my then-dying Civic to work. My tags had expired, but since my car was running on three cylinders and coughing up more oil than exhaust, a smog check wasn’t happening that week — I was riding dirty, in other pun-alicious words. Cop pulls[…]
I am one of the top ten Family Law attorneys in California. Check that: I’m one of the “Ten Best” Family Law Attorneys for Client Satisfaction in California [if I pay for a membership in some organization that nobody has ever heard of]. A skeptic, as many a Missourian will be, might instinctively utter “bullshit”[…]
One of the most useful tools at my disposal since making the jump from minor league solo practice marketing on a budget to major league marketing for a fifteen-lawyer firm is call tracking. Why? It’s simple: it’s the only way to really tell where your leads are coming from. “But, we ask everyone who calls our[…]
When I was a kid, I wanted one thing more than any other: a computer of my own. Not a BB gun, or a football, or a PlayStation – I wanted a PC without daily additions of malware and viruses, without one of my five siblings or my mother occupying it. It didn’t have to[…]