WHAT I DO
Licensed in California and Missouri, Willie practices Family Law in Southern California at Holstrom, Block & Parke, APLC. He is rated a perfect 10.0 by Avvo.com.
How do you grow your practice? Better yet, how do you do it without a $50,000 budget? There is no single secret or one-size-fits-all solution, but there are low-cost strategies for the adventurous.
After penning articles for a number of law-related outlets, including FindLaw, Clio, California Lawyer, and more, Willie has turned his attention to his first of many planned books: a DIY manual on low-cost legal marketing.
Raised geek and trained lawyer, it’s only natural that Willie would keep one eye on each. Stick around if you are interested in tech that makes law easier, better, or simply cheaper.
Jack of all trades, master of some. That might be a fair description of my skill set, which includes traditional legal training, some experience running my own shop and working in other small firms, and running the marketing operations for a fifteen-person law firm. I've also managed a portfolio of law firm accounts for a Big Marketing Company and currently run paid search for Military.com. There's no just thing as an SEO degree or a diploma in content marketing (or at least there wasn't in 2008), so most of what I know, I learned on the job or through books and blogs (the best way to keep up with the rapidly evolving art of marketing.
I make content better for humans, which in turn, tends to make it rank higher in search engines. I've written for myself, the largest legal and military sites, and small law firms.
Content drives modern marketing: visitors crave quality content and Google rewards sites that satisfy those cravings. I'm also writing a book! Or two!
I came. I saw. I learned lead generation. I've managed multi-million dollar ad budgets across search and social networks for lawyers and non-lawyers alike.
Though my career has featured more stops and starts than a NASCAR race in the rain, I'm currently handling estate planning, QDROs, and prenups in seven states.
Most recent musings
Boost Your Online Legal Marketing Ethically, Effectively: MOSOLO19 from William Peacock Here is a shopping list for cheap and free resources to jumpstart your efforts – it’s great for solos or for delegating to a computer-literate staff member who has a lot of time on his/her hands. And here is the full-length guide to getting Read more about 2019 Missouri Bar Solo & Small Firm Conference Chat – Effective & Ethical Online Marketing[…]
Or How First Republic Saved Me From Other Banks’ Rate-Jacking A few years after graduating law school with an immense debt load (ironically, the debt was mostly from undergrad), I finally decided to step up and get serious about addressing the albatross by refinancing my debt and working on a plan to pay it off. Read more about My Student Loans and First Republic Student Loan Consolidation Review[…]
How can you tell if a lawyer award is a scam? I previously quipped that awards were bullshit unless they were given to me. The truth was actually the reverse of that – if they were nominating me, they were likely out of their damn minds, as I had been practicing full-time for only a Read more about Lawyers of Distinction is a Distinct Scam, ABA Plays Along[…]
I am one of the top ten Family Law attorneys in California. Check that: I’m one of the “Ten Best” Family Law Attorneys for Client Satisfaction in California [if I pay for a membership in some organization that nobody has ever heard of]. A skeptic, as many a Missourian will be, might instinctively utter “bullshit” Read more about Lawyer Awards Are (Mostly) Bullshit, Unless They’re Given to Me – American Institute Scam[…]
I have a gadget problem: I have too many and need more. Last Christmas, my drop-dead gorgeous soon-to-be-wife bought me an Echo Dot and a WeMo Wi-Fi smart plug. The plug is pretty simple: you can turn it on or off with your smartphone over Wi-Fi. It ended the “your turn to turn off the Read more about Amazon Echo and Dot or Google Home: Toys or Tools? Which is Best?[…]
What is your favorite gadget? A bright red iPhone? An exploding Galaxy Note? A rotary telephone? I’m a gadget whore. There isn’t a nice way to phrase that — I own five tablets, four laptops, a desktop PC, four smartphones (two still work!), and more. But the one gadget I love the most, the one Read more about My Favorite Gadget Costs Less Than $20 and I Use it Every Day[…]
Recently, I have been testing voice transcription solutions to speed up my writing. Between a day job, freelance side work, and writing a book, and spoiling my future wife, I really haven’t had time to sit down and type out blog posts. So the question is this: is there a better way? Is there a Read more about Hey Siri, how well does iPhone voice transcription work for longform documents?[…]
I was once a Windows Mobile 6.5 guy. Yeah, it was a dark time. I’d rather not talk about it. I was saved from an app-less existence by a mid-level Android: the LG Optimus V. The specs on that are pretty hilarious in retrospect and give me the same feeling I get when I look Read more about I Just Switched Back to an iPhone After 4 Years And It’s Weird[…]
A Review of WordPress and Jetpack’s New Blog From Google Docs Feature On Monday, I gave Google’s new integration with WordPress a spin. I also, for better or worse, tried out Google Voice typing for Google Docs. The results were a mixed bag. As an experiment, I tried using Google Voice typing without correcting anything Read more about A Review of WordPress and Jetpack’s New Blog From Google Docs Feature[…]
How well does Google’s voice transcription work in 2017? When I was about 10 years old, a family friend purchased Dragon Naturally Speaking. This was more than twenty years ago, so you can imagine how bad it was. Nonetheless, I was intrigued by the possibility of being able to speak to my computer and have it Read more about How Well Does Google’s Voice Transcription Work in 2017?[…]