WHAT I DO
Licensed in California and Missouri, Willie practices Family Law in Southern California at Holstrom, Block & Parke, APLC. He is rated a perfect 10.0 by Avvo.com.
How do you grow your practice? Better yet, how do you do it without a $50,000 budget? There is no single secret or one-size-fits-all solution, but there are low-cost strategies for the adventurous.
After penning articles for a number of law-related outlets, including FindLaw, Clio, California Lawyer, and more, Willie has turned his attention to his first of many planned books: a DIY manual on low-cost legal marketing.
Raised geek and trained lawyer, it’s only natural that Willie would keep one eye on each. Stick around if you are interested in tech that makes law easier, better, or simply cheaper.
Jack of all trades, master of some. That might be a fair description of my skill set, which includes traditional legal training, some experience running my own shop and working in other small firms, and presently, running the marketing operations for a fifteen-person law firm. There's no just thing as an SEO degree or a diploma in content marketing (or at least there wasn't in 2008), so most of what he knows, he learned on the job or through books and blogs (the best way to keep up with the rapidly evolving art of gaming Google (SEO)).
Search Engine Optimization (making content better for visitors and Google)
Content drives modern marketing: visitors crave quality content and Google rewards sites that satisfy those cravings.
PPC and other paid ads
A relative rookie, 2016 is the year where Willie gets his feet wet in the uber-expensive arena of legal PPC/SEM.
Though Avvo rates him a perfect 10.0, At five years into his career, there's plenty of room to grow.
Most recent musings
MISSION: To provide community outreach on important issues effecting family law litigants-both represented and pro per-and effect positive changes by: proposing new legislation, reviewing and providing feedback on proposed legislation pending in the state legislature, and proposing improvements to existing laws/legislation. GEOGRAPHICAL BOUNDARIES: The Inland Empire Legislation Standing Committee formation team proposes that the geographical[…]
I am one of the top ten Family Law attorneys in California. Check that: I’m one of the “Ten Best” Family Law Attorneys for Client Satisfaction in California [if I pay for a membership in some organization that nobody has ever heard of]. A skeptic, as many a Missourian will be, might instinctively utter “bullshit”[…]
One of the most useful tools at my disposal since making the jump from minor league solo practice marketing on a budget to major league marketing for a fifteen-lawyer firm is call tracking. Why? It’s simple: it’s the only way to really tell where your leads are coming from. “But, we ask everyone who calls our[…]
Introduced by Assembly Member Lackey February 12, 2015 An act to amend Section 3042 of the Family Code, relating to child custody. LEGISLATIVE COUNSEL’S DIGEST AB 297, as introduced, Lackey. Child custody: preferences of child. Existing law requires the court to consider and give due weight to the wishes of a child in making an order[…]
When I was a kid, I wanted one thing more than any other: a computer of my own. Not a BB gun, or a football, or a PlayStation – I wanted a PC without daily additions of malware and viruses, without one of my five siblings or my mother occupying it. It didn’t have to[…]
There was a time, a few dark years ago, when there were only a few legal startups. Fastcase would give you free cases if you used an iPad and Clio/RocketMatter/MyCase were trying to upset the law practice management software field. (Spoiler alert: they did.) Now? I’m learning about ten more services per day. Not all[…]
I started blogging at my old URL with the intent of spreading the gospel of running a small firm on the cheap, empowering folks to do their own legal marketing, and occasionally prattle on about legal tech developments. And then a second bar exam hit. (Horray, Missouri!) And legal practice. And a couple of side gigs. One[…]
Alright. I have yet another reason to dislike Avvo. Earlier this week, at some LegalTech conference (it really seems like there is another one every week, doesn’t it), the Avvo founder Mark Britton got on stage and set forth the solution to all of the legal access to justice issues out there: drop unauthorized practice of[…]
I’ve heard the question many times, from many lawyers: “Should I blog?” The answer is not simple. Can you write? Do you have something interesting to say? Or is your plan to simply regurgitate boring legal crap in hopes of bumping up your SEO juice? If it’s the latter, that’s not enough motivation to keep[…]
I hate buzzwords. I hate corporate speak. I’m not going “leverage modular inclusion of work already completed” (yes, someone actually wrote those words in an email in my old office) or “synergize” (a word which invokes memories of Star Trek episodes) or whatever the heck else. “Integrated marketing” is a corporate buzzword. But it’s one[…]